{"id":2004,"date":"2026-05-31T17:55:04","date_gmt":"2026-05-31T17:55:04","guid":{"rendered":"https:\/\/marketingintegral.cl\/?page_id=2004"},"modified":"2026-05-31T17:57:03","modified_gmt":"2026-05-31T17:57:03","slug":"desarrollo-comercial","status":"publish","type":"page","link":"http:\/\/marketingintegral.cl\/index.php\/desarrollo-comercial\/","title":{"rendered":"Desarrollo comercial"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"2004\" class=\"elementor elementor-2004\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-355a0d9 e-con-full e-flex e-con e-parent\" data-id=\"355a0d9\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bb9a9e2 elementor-widget elementor-widget-html\" data-id=\"bb9a9e2\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<!-- OCULTAR HEADER\/FOOTER DEL TEMA WORDPRESS -->\n<style>\n\/* Oculta el header y footer del tema WordPress independientemente del tema activo *\/\nheader, .site-header, #masthead, #header, #site-header,\n.header-area, .page-header, .entry-header, nav.navbar,\n.top-bar, #top-bar, .topbar, .header-main, .header-wrap,\nfooter, .site-footer, #colophon, #footer, #site-footer,\n.footer-area, .footer-wrap, .footer-main,\n#wpadminbar + * ~ header { display: none !important; }\n\/* Elimina espacio reservado para admin bar y header del tema *\/\nhtml { margin-top: 0 !important; padding-top: 0 !important; }\nbody { padding-top: 0 !important; margin-top: 0 !important; }\n#page, .site, #content, .hfeed { padding-top: 0 !important; margin-top: 0 !important; }\n<\/style>\n<!-- SEO -->\n<script>\n(function(){\n  var H=document.head||document.getElementsByTagName('head')[0];\n  document.title='Desarrollo Comercial y CX | Marketing Integral \u2014 Estrategia de Ventas Chile';\n  var md=document.createElement('meta');md.name='description';md.content='Consultor\u00eda en desarrollo comercial, dise\u00f1o de procesos de venta y experiencia del cliente. CRM, funnel optimizado y KPIs de conversi\u00f3n para escalar resultados en Chile.';H.appendChild(md);\n  var mc=document.createElement('link');mc.rel='canonical';mc.href='https:\/\/marketingintegral.cl\/desarrollo-comercial-y-experiencia-del-cliente\/';H.appendChild(mc);\n  [['og:type','website'],['og:title','Desarrollo Comercial y CX | Marketing Integral'],['og:description','Estrategia comercial, CRM y CX para escalar tu proceso de ventas. 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-10%; left: -5%;\n  width: 500px; height: 500px;\n  background: radial-gradient(circle, rgba(245,166,35,0.07) 0%, transparent 70%);\n  border-radius: 50%; filter: blur(40px);\n  animation: dcPulse 7s ease-in-out infinite;\n}\n@keyframes dcPulse { 0%,100%{transform:scale(1);opacity:.7} 50%{transform:scale(1.1);opacity:1} }\n.dc-hero-content { position: relative; z-index: 2; max-width: 800px; }\n.dc-breadcrumb { display: flex; align-items: center; gap: 8px; margin-bottom: 28px; font-size: 0.78rem; color: rgba(255,255,255,0.4); }\n.dc-breadcrumb a { color: rgba(255,255,255,0.4); text-decoration: none; transition: color var(--transition); }\n.dc-breadcrumb a:hover { color: var(--accent); }\n.dc-breadcrumb span { color: var(--accent); }\n.dc-breadcrumb svg { width: 12px; height: 12px; }\n.dc-hero-badge {\n  display: inline-flex; align-items: center; gap: 8px;\n  background: rgba(245,166,35,0.12); border: 1px solid rgba(245,166,35,0.25);\n  color: var(--accent); font-size: 0.75rem; 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rgba(255,255,255,0.7); text-decoration: none;\n  font-size: 0.9rem; font-weight: 500;\n  display: inline-flex; align-items: center; gap: 8px; transition: color var(--transition);\n}\n.dc-hero-secondary:hover { color: var(--white); }\n.dc-hero-chips { display: flex; flex-wrap: wrap; gap: 10px; margin-top: 40px; }\n.dc-chip {\n  display: inline-flex; align-items: center; gap: 6px;\n  background: rgba(255,255,255,0.06); border: 1px solid rgba(255,255,255,0.1);\n  color: rgba(255,255,255,0.6); font-size: 0.78rem; padding: 6px 14px;\n  border-radius: 50px; transition: var(--transition);\n}\n.dc-chip:hover { background: rgba(26,95,173,0.2); border-color: rgba(26,95,173,0.3); color: var(--white); }\n.dc-chip svg { width: 12px; height: 12px; color: var(--accent); }\n\n\/* \u2500\u2500 QU\u00c9 HACEMOS \u2500\u2500 *\/\n#dc-que { padding: 100px 0; background: var(--surface); }\n.dc-que-header { text-align: center; margin-bottom: 60px; }\n.dc-que-header .section-label { justify-content: center; }\n.dc-que-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 24px; }\n.dc-que-card {\n  background: var(--white); border-radius: var(--radius-lg);\n  padding: 36px 28px; border: 1px solid var(--border);\n  transition: var(--transition); position: relative; overflow: hidden;\n}\n.dc-que-card::before {\n  content: ''; position: absolute; top: 0; left: 0; right: 0; height: 3px;\n  background: linear-gradient(90deg, var(--primary), var(--accent));\n  transform: scaleX(0); transform-origin: left; transition: transform 0.4s cubic-bezier(0.4,0,0.2,1);\n}\n.dc-que-card:hover::before { transform: scaleX(1); }\n.dc-que-card:hover { transform: translateY(-6px); box-shadow: var(--shadow-lg); border-color: transparent; }\n.dc-que-card:last-child { grid-column: span 1; }\n.dc-que-num {\n  font-family: var(--font-head); font-size: 0.68rem; font-weight: 700;\n  color: var(--primary); letter-spacing: 0.12em; text-transform: uppercase; margin-bottom: 18px;\n}\n.dc-q-icon {\n  width: 52px; height: 52px; border-radius: 14px;\n  background: linear-gradient(135deg, rgba(26,95,173,0.1), rgba(26,95,173,0.05));\n  display: flex; align-items: center; justify-content: center;\n  margin-bottom: 20px; transition: var(--transition);\n}\n.dc-que-card:hover .dc-q-icon { background: linear-gradient(135deg, var(--primary), var(--primary-light)); }\n.dc-q-icon svg { width: 24px; height: 24px; color: var(--primary); transition: color var(--transition); }\n.dc-que-card:hover .dc-q-icon svg { color: var(--white); }\n.dc-q-title { font-family: var(--font-head); font-size: 1rem; font-weight: 700; color: var(--dark); margin-bottom: 10px; line-height: 1.3; }\n.dc-q-text { font-size: 0.83rem; color: var(--text-muted); line-height: 1.7; }\n\n\/* \u2500\u2500 PARA QUI\u00c9N \u2500\u2500 *\/\n#dc-para-quien { padding: 100px 0; background: var(--white); }\n.dc-pq-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 80px; align-items: center; }\n.dc-pq-left { }\n.dc-pq-list { 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hidden;\n}\n.dc-pq-card::before {\n  content: ''; position: absolute; top: -60px; right: -60px;\n  width: 220px; height: 220px;\n  background: radial-gradient(circle, rgba(245,166,35,0.12) 0%, transparent 70%);\n  border-radius: 50%;\n}\n.dc-pq-tag {\n  display: inline-flex; align-items: center; gap: 6px;\n  background: rgba(245,166,35,0.15); border: 1px solid rgba(245,166,35,0.2);\n  color: var(--accent); font-size: 0.72rem; font-weight: 600;\n  letter-spacing: 0.1em; text-transform: uppercase;\n  padding: 5px 12px; border-radius: 50px; margin-bottom: 24px;\n}\n.dc-pq-card h3 { font-family: var(--font-head); font-size: 1.3rem; font-weight: 700; line-height: 1.35; margin-bottom: 20px; }\n.dc-pq-card p { font-size: 0.87rem; color: rgba(255,255,255,0.6); line-height: 1.7; margin-bottom: 28px; }\n.dc-results { display: flex; flex-direction: column; gap: 12px; }\n.dc-result-item { display: flex; align-items: center; gap: 10px; }\n.dc-result-dot { width: 6px; height: 6px; min-width: 6px; background: var(--accent); border-radius: 50%; }\n.dc-result-text { font-size: 0.83rem; color: rgba(255,255,255,0.7); line-height: 1.4; }\n.dc-cta-meet {\n  display: inline-flex; align-items: center; gap: 8px;\n  background: var(--accent); color: var(--dark);\n  font-family: var(--font-body); font-weight: 600; font-size: 0.88rem;\n  padding: 12px 22px; border-radius: 50px;\n  text-decoration: none; transition: var(--transition);\n  box-shadow: 0 4px 16px rgba(245,166,35,0.35);\n  margin-top: 28px; width: fit-content;\n}\n.dc-cta-meet:hover { background: var(--accent-dark); transform: translateY(-2px); box-shadow: 0 8px 24px rgba(245,166,35,0.45); }\n.dc-cta-meet svg { width: 16px; height: 16px; }\n\n\/* \u2500\u2500 M\u00c9TRICAS \u2500\u2500 *\/\n#dc-metricas {\n  padding: 100px 0;\n  background: linear-gradient(135deg, var(--dark) 0%, var(--dark-2) 100%);\n  position: relative; overflow: hidden;\n}\n#dc-metricas::before {\n  content: ''; position: absolute; inset: 0;\n  background-image: linear-gradient(rgba(26,95,173,0.05) 1px, transparent 1px), linear-gradient(90deg, rgba(26,95,173,0.05) 1px, transparent 1px);\n  background-size: 50px 50px;\n}\n.dc-met-header { text-align: center; margin-bottom: 64px; position: relative; z-index: 2; }\n.dc-met-header .section-title { color: var(--white); }\n.dc-met-header .section-sub { color: rgba(255,255,255,0.45); margin: 14px auto 0; }\n.dc-met-grid { display: grid; grid-template-columns: repeat(5, 1fr); gap: 2px; position: relative; z-index: 2; }\n.dc-met-item {\n  background: rgba(255,255,255,0.04); border: 1px solid rgba(255,255,255,0.07);\n  padding: 36px 20px; text-align: center; transition: var(--transition);\n}\n.dc-met-item:first-child { border-radius: var(--radius-lg) 0 0 var(--radius-lg); }\n.dc-met-item:last-child  { border-radius: 0 var(--radius-lg) var(--radius-lg) 0; }\n.dc-met-item:hover { background: rgba(26,95,173,0.15); transform: translateY(-4px); z-index: 1; }\n.dc-met-num {\n  font-family: var(--font-head); font-size: clamp(2rem, 3.5vw, 3rem);\n  font-weight: 800; color: var(--white); line-height: 1;\n  display: flex; align-items: flex-start; justify-content: center; gap: 2px;\n}\n.dc-met-num .sym { font-size: 1.3rem; color: var(--accent); margin-top: 4px; }\n.dc-met-label { font-size: 0.75rem; color: rgba(255,255,255,0.4); margin-top: 10px; line-height: 1.5; text-transform: uppercase; letter-spacing: 0.05em; }\n\n\/* \u2500\u2500 CTA MEETING \u2500\u2500 *\/\n#dc-cta-section {\n  padding: 80px 0; background: var(--surface);\n}\n.dc-cta-inner {\n  background: linear-gradient(135deg, var(--primary) 0%, var(--primary-light) 100%);\n  border-radius: var(--radius-lg); padding: 64px 72px;\n  display: grid; grid-template-columns: 1fr auto;\n  gap: 48px; align-items: center; position: relative; overflow: hidden;\n}\n.dc-cta-inner::before {\n  content: ''; position: absolute; top: -80px; right: -80px;\n  width: 300px; height: 300px;\n  background: radial-gradient(circle, rgba(255,255,255,0.08) 0%, transparent 70%);\n  border-radius: 50%;\n}\n.dc-cta-inner::after {\n  content: ''; position: absolute; bottom: -60px; left: 30%;\n  width: 200px; height: 200px;\n  background: radial-gradient(circle, rgba(245,166,35,0.12) 0%, transparent 70%);\n  border-radius: 50%;\n}\n.dc-cta-text h2 { font-family: var(--font-head); font-size: clamp(1.5rem, 3vw, 2rem); font-weight: 700; color: var(--white); margin-bottom: 12px; }\n.dc-cta-text p { font-size: 0.95rem; color: rgba(255,255,255,0.7); }\n.dc-cta-btn {\n  display: inline-flex; align-items: center; gap: 10px;\n  background: var(--accent); color: var(--dark);\n  font-family: var(--font-head); font-weight: 700; font-size: 0.95rem;\n  padding: 16px 32px; border-radius: 50px; text-decoration: none;\n  transition: var(--transition); white-space: nowrap; position: relative; z-index: 1;\n  box-shadow: 0 4px 20px rgba(0,0,0,0.2);\n}\n.dc-cta-btn:hover { background: var(--accent-dark); transform: translateY(-2px); box-shadow: 0 8px 32px rgba(0,0,0,0.25); }\n.dc-cta-btn svg { width: 18px; height: 18px; }\n\n\/* \u2500\u2500 CONTACTO \u2500\u2500 *\/\n#dc-contacto { padding: 100px 0; background: var(--white); }\n.dc-contacto-inner { display: grid; grid-template-columns: 1fr 1.3fr; gap: 80px; align-items: start; }\n.dc-cf { display: flex; align-items: flex-start; gap: 14px; margin-bottom: 20px; }\n.dc-cf-icon {\n  width: 40px; height: 40px; min-width: 40px;\n  background: linear-gradient(135deg, var(--primary), var(--primary-light));\n  border-radius: 10px; display: flex; align-items: center; justify-content: center;\n}\n.dc-cf-icon svg { width: 18px; height: 18px; color: var(--white); }\n.dc-cf-text strong { display: block; font-size: 0.88rem; font-weight: 600; color: var(--dark); }\n.dc-cf-text span   { font-size: 0.8rem; color: var(--text-muted); }\n.dc-form { background: var(--surface); border-radius: var(--radius-lg); padding: 40px; box-shadow: var(--shadow-md); border: 1px solid var(--border); }\n.dc-form-row { display: grid; grid-template-columns: 1fr 1fr; gap: 16px; }\n.dc-fg { margin-bottom: 16px; }\n.dc-fg label { display: block; font-size: 0.78rem; font-weight: 600; color: var(--dark); margin-bottom: 7px; }\n.dc-fg input, .dc-fg textarea, .dc-fg select {\n  width: 100%; padding: 13px 16px;\n  border: 1.5px solid var(--border); border-radius: var(--radius);\n  font-family: var(--font-body); font-size: 0.88rem; color: var(--dark);\n  background: var(--white); outline: none;\n  transition: border-color var(--transition), box-shadow var(--transition);\n}\n.dc-fg input:focus, .dc-fg textarea:focus, .dc-fg select:focus {\n  border-color: var(--primary); box-shadow: 0 0 0 3px rgba(26,95,173,0.1); background: var(--white);\n}\n.dc-fg textarea { resize: vertical; min-height: 120px; }\n.dc-submit {\n  width: 100%; padding: 15px;\n  background: linear-gradient(90deg, var(--primary), var(--primary-light));\n  color: var(--white); border: none; border-radius: 50px;\n  font-family: var(--font-head); font-size: 0.95rem; font-weight: 700;\n  cursor: pointer; transition: var(--transition);\n  display: flex; align-items: center; justify-content: center; gap: 8px;\n  box-shadow: 0 4px 20px rgba(26,95,173,0.35); margin-top: 8px;\n}\n.dc-submit:hover { transform: translateY(-2px); box-shadow: 0 8px 32px rgba(26,95,173,0.45); }\n\n\/* \u2500\u2500 FOOTER \u2500\u2500 *\/\n#dc-footer { background: var(--dark); padding: 64px 0 32px; }\n.dc-footer-top { display: grid; grid-template-columns: 1.5fr 1fr 1fr 1fr; gap: 48px; margin-bottom: 48px; }\n.dc-footer-brand img { height: 36px; margin-bottom: 18px; display: block; }\n.dc-footer-brand p { font-size: 0.82rem; color: rgba(255,255,255,0.4); line-height: 1.7; max-width: 280px; }\n.dc-footer-email { display: inline-flex; align-items: center; gap: 8px; color: var(--accent); font-size: 0.82rem; text-decoration: none; margin-top: 10px; transition: opacity var(--transition); }\n.dc-footer-email:hover { opacity: 0.8; }\n.dc-fh { font-family: var(--font-head); font-size: 0.78rem; font-weight: 700; color: var(--white); text-transform: uppercase; letter-spacing: 0.1em; margin-bottom: 20px; }\n.dc-fl { list-style: none; }\n.dc-fl li { margin-bottom: 10px; }\n.dc-fl a { font-size: 0.82rem; color: rgba(255,255,255,0.4); text-decoration: none; transition: color var(--transition); }\n.dc-fl a:hover { color: var(--accent); }\n.dc-footer-bottom { padding-top: 28px; border-top: 1px solid rgba(255,255,255,0.07); display: flex; align-items: center; justify-content: space-between; flex-wrap: wrap; gap: 12px; }\n.dc-footer-copy { font-size: 0.78rem; color: rgba(255,255,255,0.3); }\n.dc-footer-legal { display: flex; gap: 24px; list-style: none; }\n.dc-footer-legal a { font-size: 0.78rem; color: rgba(255,255,255,0.3); text-decoration: none; transition: color var(--transition); }\n.dc-footer-legal a:hover { color: rgba(255,255,255,0.6); }\n\n\/* \u2500\u2500 SCROLL TOP \u2500\u2500 *\/\n#dc-scroll-top {\n  position: fixed; bottom: 28px; right: 28px; z-index: 999;\n  width: 44px; height: 44px; background: var(--primary); color: var(--white);\n  border-radius: 50%; border: none; cursor: pointer;\n  display: flex; align-items: center; justify-content: center;\n  opacity: 0; pointer-events: none; transition: var(--transition); box-shadow: var(--shadow-md);\n}\n#dc-scroll-top.visible { opacity: 1; pointer-events: all; }\n#dc-scroll-top:hover { background: var(--primary-light); transform: translateY(-2px); }\n\n\/* \u2500\u2500 ANIMATIONS \u2500\u2500 *\/\n.dc-reveal { opacity: 0; transform: translateY(30px); transition: opacity 0.7s ease, transform 0.7s ease; }\n.dc-reveal.visible { opacity: 1; transform: translateY(0); }\n.dc-reveal.d1 { transition-delay: 0.1s; }\n.dc-reveal.d2 { transition-delay: 0.2s; }\n.dc-reveal.d3 { transition-delay: 0.3s; }\n.dc-reveal.d4 { transition-delay: 0.4s; }\n.dc-reveal.d5 { transition-delay: 0.5s; }\n\n\/* \u2500\u2500 RESPONSIVE \u2500\u2500 *\/\n@media (max-width: 1024px) {\n  .dc-que-grid  { grid-template-columns: repeat(2, 1fr); }\n  .dc-met-grid  { grid-template-columns: repeat(3, 1fr); }\n  .dc-met-item:first-child { border-radius: var(--radius-lg) 0 0 0; }\n  .dc-met-item:last-child  { border-radius: 0 var(--radius-lg) var(--radius-lg) 0; }\n  .dc-footer-top { grid-template-columns: 1fr 1fr; }\n  .dc-cta-inner { padding: 48px; }\n}\n@media (max-width: 768px) {\n  .dc-nav-links  { display: none; }\n  .dc-nav-toggle { display: flex; }\n  .dc-nav-links.open { display: flex; flex-direction: column; gap: 8px; position: fixed; inset: 0; top: 60px; background: var(--dark); padding: 32px 24px; z-index: 9998; }\n  .dc-nav-links.open a { font-size: 1.1rem; color: var(--white); padding: 10px 0; border-bottom: 1px solid rgba(255,255,255,0.06); }\n  .dc-que-grid   { grid-template-columns: 1fr; }\n  .dc-pq-grid    { grid-template-columns: 1fr; }\n  .dc-met-grid   { grid-template-columns: repeat(2, 1fr); }\n  .dc-met-item:first-child { border-radius: var(--radius) 0 0 0; }\n  .dc-met-item:last-child  { border-radius: 0 0 var(--radius) 0; }\n  .dc-contacto-inner { grid-template-columns: 1fr; gap: 40px; }\n  .dc-footer-top { grid-template-columns: 1fr 1fr; gap: 32px; }\n  .dc-form-row   { grid-template-columns: 1fr; }\n  .dc-cta-inner  { grid-template-columns: 1fr; padding: 40px 28px; text-align: center; }\n  .dc-cta-btn    { margin: 0 auto; }\n}\n@media (max-width: 480px) {\n  .dc-met-grid   { grid-template-columns: 1fr 1fr; }\n  .dc-footer-top { grid-template-columns: 1fr; }\n  .dc-footer-bottom { flex-direction: column; text-align: center; }\n}\n\n\/* \u2500\u2500 SECCIONES B2B ENRIQUECIDAS \u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500\u2500 *\/\n.pb2b{padding:100px 0;background:linear-gradient(170deg,#0d1a2e 0%,#112240 100%);position:relative;overflow:hidden}\n.pb2b::before{content:'';position:absolute;inset:0;background-image:linear-gradient(rgba(26,95,173,.04) 1px,transparent 1px),linear-gradient(90deg,rgba(26,95,173,.04) 1px,transparent 1px);background-size:55px 55px}\n.pb2b-i{position:relative;z-index:2}\n.pb2b-h{text-align:center;max-width:680px;margin:0 auto 64px}\n.pb2b-h .section-label{justify-content:center;display:inline-flex}\n.pb2b-title{font-family:var(--font-head,'Sora',sans-serif);font-size:clamp(1.75rem,3.5vw,2.6rem);font-weight:700;color:#fff;line-height:1.2;letter-spacing:-.02em}\n.pb2b-sub{font-size:1.05rem;color:rgba(255,255,255,.45);margin-top:14px;max-width:580px;margin-left:auto;margin-right:auto}\n.pb2b-steps{display:grid;grid-template-columns:repeat(5,1fr);gap:0;position:relative}\n.pb2b-steps::before{content:'';position:absolute;top:28px;left:10%;right:10%;height:2px;background:linear-gradient(90deg,rgba(245,166,35,.3),rgba(26,95,173,.3));z-index:0}\n.pb2b-step{text-align:center;padding:0 14px;position:relative;z-index:1}\n.pb2b-num{width:56px;height:56px;border-radius:50%;background:linear-gradient(135deg,#1a5fad,#2272cc);border:3px solid rgba(26,95,173,.3);display:flex;align-items:center;justify-content:center;margin:0 auto 20px;font-family:var(--font-head,'Sora',sans-serif);font-size:1.1rem;font-weight:800;color:#fff;box-shadow:0 0 0 6px rgba(26,95,173,.08);transition:.3s}\n.pb2b-step:hover .pb2b-num{background:linear-gradient(135deg,#f5a623,#d98f10);border-color:rgba(245,166,35,.3);box-shadow:0 0 0 6px rgba(245,166,35,.08)}\n.pb2b-stit{font-family:var(--font-head,'Sora',sans-serif);font-size:.85rem;font-weight:700;color:#fff;margin-bottom:8px;line-height:1.3}\n.pb2b-sdesc{font-size:.75rem;color:rgba(255,255,255,.4);line-height:1.65}\n.ib2b{padding:80px 0;background:#f4f7fb}\n.ib2b-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:0}\n.ib2b-item{text-align:center;padding:40px 24px;border-right:1px solid rgba(26,95,173,.12);position:relative}\n.ib2b-item:last-child{border-right:none}\n.ib2b-item::before{content:'';position:absolute;top:0;left:50%;transform:translateX(-50%);width:40px;height:3px;background:linear-gradient(90deg,#1a5fad,#f5a623);border-radius:3px}\n.ib2b-num{font-family:var(--font-head,'Sora',sans-serif);font-size:clamp(2.2rem,4vw,3rem);font-weight:800;color:#0d1a2e;line-height:1;margin-bottom:10px}\n.ib2b-num span{color:#f5a623}\n.ib2b-label{font-size:.8rem;color:#6b7c93;line-height:1.5;max-width:140px;margin:0 auto}\n@media(max-width:1024px){.pb2b-steps{grid-template-columns:1fr 1fr;gap:24px}.pb2b-steps::before{display:none}.ib2b-grid{grid-template-columns:1fr 1fr}.ib2b-item{border-right:none;border-bottom:1px solid rgba(26,95,173,.12)}.ib2b-item:nth-child(3),.ib2b-item:last-child{border-bottom:none}}\n@media(max-width:768px){.pb2b-steps{grid-template-columns:1fr}}\n@media(max-width:480px){.ib2b-grid{grid-template-columns:1fr}.ib2b-item{border-right:none;border-bottom:1px solid rgba(26,95,173,.12)}.ib2b-item:last-child{border-bottom:none}}\n\n<\/style>\n\n<!-- \u2550\u2550 MARKUP \u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550\u2550 -->\n\n<!-- NAV -->\n<nav id=\"dc-nav\" role=\"navigation\">\n  <div class=\"dc-wrap dc-nav-inner\">\n    <a class=\"dc-nav-logo\" href=\"https:\/\/marketingintegral.cl\">\n      <img decoding=\"async\" src=\"https:\/\/marketingintegral.cl\/wp-content\/uploads\/2025\/04\/cropped-LogoMI-130x43.png\" alt=\"Marketing Integral\">\n    <\/a>\n    <ul class=\"dc-nav-links\" id=\"dc-nav-links\">\n      <li><a href=\"https:\/\/marketingintegral.cl\/#mi-servicios\">Servicios<\/a><\/li>\n      <li><a href=\"https:\/\/marketingintegral.cl\/#mi-metodologia\">Metodolog\u00eda<\/a><\/li>\n      <li><a href=\"https:\/\/marketingintegral.cl\/#mi-nosotros\">Nosotros<\/a><\/li>\n      <li><a href=\"https:\/\/marketingintegral.cl\/#mi-impacto\">Nuestro impacto<\/a><\/li>\n      <li><a class=\"dc-nav-cta\" href=\"#dc-contacto\">Contacto<\/a><\/li>\n    <\/ul>\n    <button class=\"dc-nav-toggle\" id=\"dc-toggle\" aria-label=\"Men\u00fa\" aria-expanded=\"false\">\n      <span><\/span><span><\/span><span><\/span>\n    <\/button>\n  <\/div>\n<\/nav>\n\n<!-- HERO -->\n<section id=\"dc-hero\">\n  <div class=\"dc-hero-bg\"><\/div>\n  <div class=\"dc-hero-grid\"><\/div>\n  <div class=\"dc-hero-glow\"><\/div>\n  <div class=\"dc-wrap\">\n    <div class=\"dc-hero-content\">\n      <div class=\"dc-breadcrumb\">\n        <a href=\"https:\/\/marketingintegral.cl\">Inicio<\/a>\n        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"m9 18 6-6-6-6\"\/><\/svg>\n        <span>Desarrollo Comercial y Experiencia del Cliente<\/span>\n      <\/div>\n      <div class=\"dc-hero-badge\">\n        <span class=\"dc-badge-dot\"><\/span>\n        L\u00ednea de acci\u00f3n 02\n      <\/div>\n      <h1 class=\"dc-hero-title\">\n        <em>Vende m\u00e1s<\/em><br>y fideliza mejor\n      <\/h1>\n      <p class=\"dc-hero-sub\">\n        Llevamos tu gesti\u00f3n comercial y la experiencia de tus clientes al siguiente nivel, integrando estrategia, tecnolog\u00eda y entrenamiento de equipos para que cada contacto se convierta en una oportunidad de crecimiento.\n      <\/p>\n      <div class=\"dc-hero-actions\">\n        <a href=\"#dc-contacto\" class=\"btn-primary\">\n          Comienza tu proyecto ahora\n          <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M5 12h14\"\/><path d=\"m12 5 7 7-7 7\"\/><\/svg>\n        <\/a>\n        <a href=\"https:\/\/meet.brevo.com\/marketingintegral\/levantamiento-de-necesidades-meet-and-greet\" target=\"_blank\" rel=\"noopener\" class=\"dc-hero-secondary\">\n          <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><rect x=\"3\" y=\"4\" width=\"18\" height=\"18\" rx=\"2\" ry=\"2\"\/><line x1=\"16\" y1=\"2\" x2=\"16\" y2=\"6\"\/><line x1=\"8\" y1=\"2\" x2=\"8\" y2=\"6\"\/><line x1=\"3\" y1=\"10\" x2=\"21\" y2=\"10\"\/><\/svg>\n          Agenda diagn\u00f3stico gratuito\n        <\/a>\n      <\/div>\n      <div class=\"dc-hero-chips\">\n        <span class=\"dc-chip\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><line x1=\"12\" y1=\"20\" x2=\"12\" y2=\"10\"\/><line x1=\"18\" y1=\"20\" x2=\"18\" y2=\"4\"\/><line x1=\"6\" y1=\"20\" x2=\"6\" y2=\"16\"\/><\/svg>Diagn\u00f3stico comercial<\/span>\n        <span class=\"dc-chip\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><rect x=\"3\" y=\"3\" width=\"18\" height=\"18\" rx=\"2\"\/><path d=\"M3 9h18\"\/><path d=\"M9 21V9\"\/><\/svg>CRM & Procesos<\/span>\n        <span class=\"dc-chip\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M17 21v-2a4 4 0 0 0-4-4H5a4 4 0 0 0-4 4v2\"\/><circle cx=\"9\" cy=\"7\" r=\"4\"\/><path d=\"M23 21v-2a4 4 0 0 0-3-3.87\"\/><path d=\"M16 3.13a4 4 0 0 1 0 7.75\"\/><\/svg>Entrenamiento de equipos<\/span>\n        <span class=\"dc-chip\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M20.84 4.61a5.5 5.5 0 0 0-7.78 0L12 5.67l-1.06-1.06a5.5 5.5 0 0 0-7.78 7.78l1.06 1.06L12 21.23l7.78-7.78 1.06-1.06a5.5 5.5 0 0 0 0-7.78z\"\/><\/svg>Fidelizaci\u00f3n & LTV<\/span>\n        <span class=\"dc-chip\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><polyline points=\"22 12 18 12 15 21 9 3 6 12 2 12\"\/><\/svg>KPIs & NPS<\/span>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n<!-- QU\u00c9 HACEMOS -->\n<section id=\"dc-que\">\n  <div class=\"dc-wrap\">\n    <div class=\"dc-que-header dc-reveal\">\n      <span class=\"section-label\">\u00bfQu\u00e9 hacemos?<\/span>\n      <h2 class=\"section-title\">Cinco capacidades para transformar tu \u00e1rea comercial<\/h2>\n      <p class=\"section-sub\" style=\"margin:14px auto 0;\">Desde el diagn\u00f3stico hasta la mejora continua, acompa\u00f1amos cada etapa con metodolog\u00eda y tecnolog\u00eda probada.<\/p>\n    <\/div>\n    <div class=\"dc-que-grid\">\n\n      <div class=\"dc-que-card dc-reveal d1\">\n        <div class=\"dc-que-num\">01 \/ Diagn\u00f3stico<\/div>\n        <div class=\"dc-q-icon\">\n          <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.75\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><circle cx=\"11\" cy=\"11\" r=\"8\"\/><line x1=\"21\" y1=\"21\" x2=\"16.65\" y2=\"16.65\"\/><\/svg>\n        <\/div>\n        <div class=\"dc-q-title\">Diagn\u00f3stico comercial avanzado<\/div>\n        <p class=\"dc-q-text\">Analizamos el ciclo completo de ventas: procesos, embudos, puntos de contacto y brechas en la experiencia del cliente. Usamos datos, benchmarking sectorial y entrevistas para detectar oportunidades reales de mejora.<\/p>\n      <\/div>\n\n      <div class=\"dc-que-card dc-reveal d2\">\n        <div class=\"dc-que-num\">02 \/ Procesos<\/div>\n        <div class=\"dc-q-icon\">\n          <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.75\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><rect x=\"3\" y=\"3\" width=\"18\" height=\"18\" rx=\"2\"\/><path d=\"M3 9h18\"\/><path d=\"M9 21V9\"\/><\/svg>\n        <\/div>\n        <div class=\"dc-q-title\">Optimizaci\u00f3n de procesos y CRM<\/div>\n        <p class=\"dc-q-text\">Dise\u00f1amos e implementamos modelos de gesti\u00f3n comercial soportados en CRM y automatizaci\u00f3n, mejorando tiempos de respuesta, seguimiento y conversi\u00f3n desde la prospecci\u00f3n hasta la postventa.<\/p>\n      <\/div>\n\n      <div class=\"dc-que-card dc-reveal d3\">\n        <div class=\"dc-que-num\">03 \/ Equipos<\/div>\n        <div class=\"dc-q-icon\">\n          <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.75\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M17 21v-2a4 4 0 0 0-4-4H5a4 4 0 0 0-4 4v2\"\/><circle cx=\"9\" cy=\"7\" r=\"4\"\/><path d=\"M23 21v-2a4 4 0 0 0-3-3.87\"\/><path d=\"M16 3.13a4 4 0 0 1 0 7.75\"\/><\/svg>\n        <\/div>\n        <div class=\"dc-q-title\">Entrenamiento y desarrollo de equipos<\/div>\n        <p class=\"dc-q-text\">Capacitamos a tu equipo en ventas consultivas, negociaci\u00f3n y gesti\u00f3n de objeciones. Creamos playbooks y gu\u00edas personalizadas para tu contexto de negocios.<\/p>\n      <\/div>\n\n      <div class=\"dc-que-card dc-reveal d1\">\n        <div class=\"dc-que-num\">04 \/ Fidelizaci\u00f3n<\/div>\n        <div class=\"dc-q-icon\">\n          <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.75\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M20.84 4.61a5.5 5.5 0 0 0-7.78 0L12 5.67l-1.06-1.06a5.5 5.5 0 0 0-7.78 7.78l1.06 1.06L12 21.23l7.78-7.78 1.06-1.06a5.5 5.5 0 0 0 0-7.78z\"\/><\/svg>\n        <\/div>\n        <div class=\"dc-q-title\">Estrategias de fidelizaci\u00f3n y valor<\/div>\n        <p class=\"dc-q-text\">Dise\u00f1amos estrategias para aumentar retenci\u00f3n y LTV mediante segmentaci\u00f3n, programas de lealtad, encuestas de satisfacci\u00f3n y planes de recuperaci\u00f3n de clientes inactivos.<\/p>\n      <\/div>\n\n      <div class=\"dc-que-card dc-reveal d2\">\n        <div class=\"dc-que-num\">05 \/ M\u00e9tricas<\/div>\n        <div class=\"dc-q-icon\">\n          <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"1.75\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><line x1=\"18\" y1=\"20\" x2=\"18\" y2=\"10\"\/><line x1=\"12\" y1=\"20\" x2=\"12\" y2=\"4\"\/><line x1=\"6\" y1=\"20\" x2=\"6\" y2=\"14\"\/><\/svg>\n        <\/div>\n        <div class=\"dc-q-title\">M\u00e9tricas y mejora continua<\/div>\n        <p class=\"dc-q-text\">Implementamos dashboards en tiempo real para medir conversi\u00f3n, fidelizaci\u00f3n, NPS, satisfacci\u00f3n y rentabilidad por segmento. Acompa\u00f1amos el proceso de mejora continua con los datos.<\/p>\n      <\/div>\n\n    <\/div>\n  <\/div>\n<\/section>\n\n<!-- PARA QUI\u00c9N -->\n<section id=\"dc-para-quien\">\n  <div class=\"dc-wrap\">\n    <div class=\"dc-pq-grid\">\n\n      <div class=\"dc-reveal\">\n        <span class=\"section-label\">\u00bfPara qui\u00e9n es?<\/span>\n        <h2 class=\"section-title\">Dise\u00f1ado para empresas que quieren crecer con rigor<\/h2>\n        <p class=\"section-sub\">Si est\u00e1s en alguna de estas situaciones, este servicio es para ti.<\/p>\n        <div class=\"dc-pq-list\">\n          <div class=\"dc-pq-item\">\n            <div class=\"dc-pq-check\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><polyline points=\"20 6 9 17 4 12\"\/><\/svg><\/div>\n            <p class=\"dc-pq-text\">Empresas que necesitan estructurar o escalar su equipo comercial con metodolog\u00eda probada.<\/p>\n          <\/div>\n          <div class=\"dc-pq-item\">\n            <div class=\"dc-pq-check\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><polyline points=\"20 6 9 17 4 12\"\/><\/svg><\/div>\n            <p class=\"dc-pq-text\">Negocios que buscan optimizar su proceso de ventas B2B o B2C con datos y automatizaci\u00f3n.<\/p>\n          <\/div>\n          <div class=\"dc-pq-item\">\n            <div class=\"dc-pq-check\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><polyline points=\"20 6 9 17 4 12\"\/><\/svg><\/div>\n            <p class=\"dc-pq-text\">Equipos que requieren entrenamiento en ventas consultivas, atenci\u00f3n al cliente o CRM.<\/p>\n          <\/div>\n          <div class=\"dc-pq-item\">\n            <div class=\"dc-pq-check\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><polyline points=\"20 6 9 17 4 12\"\/><\/svg><\/div>\n            <p class=\"dc-pq-text\">Organizaciones que desean mejorar la retenci\u00f3n y experiencia del cliente, fortaleciendo fidelidad y boca a boca.<\/p>\n          <\/div>\n        <\/div>\n      <\/div>\n\n      <div class=\"dc-reveal d2\">\n        <div class=\"dc-pq-card\">\n          <div class=\"dc-pq-tag\">\n            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"11\" height=\"11\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2.5\"><polygon points=\"12 2 15.09 8.26 22 9.27 17 14.14 18.18 21.02 12 17.77 5.82 21.02 7 14.14 2 9.27 8.91 8.26 12 2\"\/><\/svg>\n            Soluciones de alto impacto\n          <\/div>\n          <h3>Lo que lograr\u00e1s con nosotros<\/h3>\n          <p>M\u00e1s de una d\u00e9cada liderando estrategias comerciales en empresas industriales, educativas y de servicios. Hemos transformado equipos y procesos en organizaciones que hoy destacan por su profesionalismo y resultados.<\/p>\n          <div class=\"dc-results\">\n            <div class=\"dc-result-item\">\n              <div class=\"dc-result-dot\"><\/div>\n              <div class=\"dc-result-text\">Aumento comprobable de ventas y cierre de negocios<\/div>\n            <\/div>\n            <div class=\"dc-result-item\">\n              <div class=\"dc-result-dot\"><\/div>\n              <div class=\"dc-result-text\">Decisiones basadas en datos y m\u00e9tricas accionables<\/div>\n            <\/div>\n            <div class=\"dc-result-item\">\n              <div class=\"dc-result-dot\"><\/div>\n              <div class=\"dc-result-text\">Equipos motivados, capacitados y alineados con los objetivos<\/div>\n            <\/div>\n            <div class=\"dc-result-item\">\n              <div class=\"dc-result-dot\"><\/div>\n              <div class=\"dc-result-text\">Mayor recurrencia, retenci\u00f3n y valor de vida del cliente<\/div>\n            <\/div>\n            <div class=\"dc-result-item\">\n              <div class=\"dc-result-dot\"><\/div>\n              <div class=\"dc-result-text\">Reducci\u00f3n de tiempos de respuesta y mejora en satisfacci\u00f3n<\/div>\n            <\/div>\n          <\/div>\n          <a href=\"https:\/\/meet.brevo.com\/marketingintegral\/levantamiento-de-necesidades-meet-and-greet\" target=\"_blank\" rel=\"noopener\" class=\"dc-cta-meet\">\n            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><rect x=\"3\" y=\"4\" width=\"18\" height=\"18\" rx=\"2\" ry=\"2\"\/><line x1=\"16\" y1=\"2\" x2=\"16\" y2=\"6\"\/><line x1=\"8\" y1=\"2\" x2=\"8\" y2=\"6\"\/><line x1=\"3\" y1=\"10\" x2=\"21\" y2=\"10\"\/><\/svg>\n            Agenda tu diagn\u00f3stico sin costo\n          <\/a>\n        <\/div>\n      <\/div>\n\n    <\/div>\n  <\/div>\n<\/section>\n\n<!-- M\u00c9TRICAS -->\n<section id=\"dc-metricas\">\n  <div class=\"dc-wrap\">\n    <div class=\"dc-met-header dc-reveal\">\n      <span class=\"section-label\">Nuestro impacto<\/span>\n      <h2 class=\"section-title\">Resultados que hablan por s\u00ed solos<\/h2>\n      <p class=\"section-sub\">Indicadores reales de proyectos ejecutados en empresas industriales, educativas y de servicios.<\/p>\n    <\/div>\n    <div class=\"dc-met-grid\">\n      <div class=\"dc-met-item dc-reveal d1\">\n        <div class=\"dc-met-num\"><span class=\"sym\">+<\/span><span class=\"dc-counter\" data-target=\"35\">0<\/span><span class=\"sym\">%<\/span><\/div>\n        <div class=\"dc-met-label\">Aumento promedio en tasa de conversi\u00f3n<\/div>\n      <\/div>\n      <div class=\"dc-met-item dc-reveal d2\">\n        <div class=\"dc-met-num\"><span class=\"sym\">+<\/span><span class=\"dc-counter\" data-target=\"10\">0<\/span><span class=\"sym\"> a\u00f1os<\/span><\/div>\n        <div class=\"dc-met-label\">Liderando estrategias comerciales<\/div>\n      <\/div>\n      <div class=\"dc-met-item dc-reveal d3\">\n        <div class=\"dc-met-num\"><span class=\"dc-counter\" data-target=\"2\">0<\/span><span class=\"sym\">x<\/span><\/div>\n        <div class=\"dc-met-label\">Mejora en retenci\u00f3n de clientes activos<\/div>\n      <\/div>\n      <div class=\"dc-met-item dc-reveal d4\">\n        <div class=\"dc-met-num\"><span class=\"sym\">+<\/span><span class=\"dc-counter\" data-target=\"60\">0<\/span><span class=\"sym\">%<\/span><\/div>\n        <div class=\"dc-met-label\">Reducci\u00f3n en tiempos de respuesta comercial<\/div>\n      <\/div>\n      <div class=\"dc-met-item dc-reveal d5\">\n        <div class=\"dc-met-num\"><span class=\"sym\">+<\/span><span class=\"dc-counter\" data-target=\"50\">0<\/span><\/div>\n        <div class=\"dc-met-label\">Equipos capacitados en ventas consultivas y CRM<\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n<!-- CTA MEETING -->\n<section id=\"dc-cta-section\">\n  <div class=\"dc-wrap\">\n    <div class=\"dc-cta-inner dc-reveal\">\n      <div class=\"dc-cta-text\">\n        <h2>\u00bfListo para transformar tus ventas y la experiencia de tus clientes?<\/h2>\n        <p>Cont\u00e1ctanos y agenda tu diagn\u00f3stico sin costo. Sin compromiso, con impacto real.<\/p>\n      <\/div>\n      <a href=\"https:\/\/meet.brevo.com\/marketingintegral\/levantamiento-de-necesidades-meet-and-greet\" target=\"_blank\" rel=\"noopener\" class=\"dc-cta-btn\">\n        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"18\" height=\"18\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><rect x=\"3\" y=\"4\" width=\"18\" height=\"18\" rx=\"2\" ry=\"2\"\/><line x1=\"16\" y1=\"2\" x2=\"16\" y2=\"6\"\/><line x1=\"8\" y1=\"2\" x2=\"8\" y2=\"6\"\/><line x1=\"3\" y1=\"10\" x2=\"21\" y2=\"10\"\/><\/svg>\n        Cont\u00e1ctanos ahora\n      <\/a>\n    <\/div>\n  <\/div>\n<\/section>\n\n<!-- CONTACTO -->\n\n<!-- M\u00c9TRICAS REALES B2B -->\n<section class=\"ib2b\">\n  <div class=\"dc-wrap\">\n    <div class=\"ib2b-grid\">\n      <div class=\"ib2b-item\"><div class=\"ib2b-num\">+<span>60<\/span><\/div><p class=\"ib2b-label\">Clientes y organizaciones asesoradas<\/p><\/div>\n      <div class=\"ib2b-item\"><div class=\"ib2b-num\">+<span>20<\/span><\/div><p class=\"ib2b-label\">Proyectos de transformaci\u00f3n ejecutados<\/p><\/div>\n      <div class=\"ib2b-item\"><div class=\"ib2b-num\">+<span>20<\/span><span style=\"font-size:1.5rem\">%<\/span><\/div><p class=\"ib2b-label\">Mejora promedio en KPIs comerciales<\/p><\/div>\n      <div class=\"ib2b-item\"><div class=\"ib2b-num\">+<span>100<\/span><\/div><p class=\"ib2b-label\">Profesionales capacitados en marketing y ventas<\/p><\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n<!-- PROCESO B2B 5 PASOS -->\n<section class=\"pb2b\">\n  <div class=\"dc-wrap pb2b-i\">\n    <div class=\"pb2b-h\">\n      <span class=\"section-label\">Nuestro proceso<\/span>\n      <h2 class=\"pb2b-title\">C\u00f3mo trabajamos contigo<\/h2>\n      <p class=\"pb2b-sub\">Un proceso estructurado, transparente y orientado a resultados medibles desde el primer d\u00eda.<\/p>\n    <\/div>\n    <div class=\"pb2b-steps\">\n      <div class=\"pb2b-step\"><div class=\"pb2b-num\">01<\/div><p class=\"pb2b-stit\">Diagn\u00f3stico estrat\u00e9gico<\/p><p class=\"pb2b-sdesc\">Analizamos tu negocio, mercado y clientes para identificar oportunidades de crecimiento reales.<\/p><\/div>\n      <div class=\"pb2b-step\"><div class=\"pb2b-num\">02<\/div><p class=\"pb2b-stit\">Acuerdo de confidencialidad<\/p><p class=\"pb2b-sdesc\">Firmamos un NDA para proteger tu informaci\u00f3n estrat\u00e9gica durante todo el proceso.<\/p><\/div>\n      <div class=\"pb2b-step\"><div class=\"pb2b-num\">03<\/div><p class=\"pb2b-stit\">Dise\u00f1o e implementaci\u00f3n<\/p><p class=\"pb2b-sdesc\">Dise\u00f1amos e implementamos estrategias CRM y automatizaciones alineadas a tus metas.<\/p><\/div>\n      <div class=\"pb2b-step\"><div class=\"pb2b-num\">04<\/div><p class=\"pb2b-stit\">Monitoreo y optimizaci\u00f3n<\/p><p class=\"pb2b-sdesc\">Medimos KPIs para garantizar el ROI y ajustamos en tiempo real seg\u00fan resultados.<\/p><\/div>\n      <div class=\"pb2b-step\"><div class=\"pb2b-num\">05<\/div><p class=\"pb2b-stit\">Escalamiento y sostenibilidad<\/p><p class=\"pb2b-sdesc\">Consolidamos logros de forma duradera integrando tecnolog\u00eda y estrategia de alto impacto.<\/p><\/div>\n    <\/div>\n  <\/div>\n<\/section>\n<section id=\"dc-contacto\">\n  <div class=\"dc-wrap\">\n    <div class=\"dc-contacto-inner\">\n      <div class=\"dc-reveal\">\n        <span class=\"section-label\">Conversemos<\/span>\n        <h2 class=\"section-title\">Hablemos de lo que quieres lograr<\/h2>\n        <p class=\"section-sub\" style=\"margin-bottom:36px;\">Cada empresa tiene desaf\u00edos \u00fanicos. Sin f\u00f3rmulas gen\u00e9ricas ni vendedores insistentes.<\/p>\n        <div class=\"dc-cf\">\n          <div class=\"dc-cf-icon\">\n            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M22 16.92v3a2 2 0 0 1-2.18 2 19.79 19.79 0 0 1-8.63-3.07A19.5 19.5 0 0 1 4.69 13 19.79 19.79 0 0 1 1.61 4.46 2 2 0 0 1 3.6 2.28h3a2 2 0 0 1 2 1.72 12.84 12.84 0 0 0 .7 2.81 2 2 0 0 1-.45 2.11L7.91 9.91a16 16 0 0 0 6.18 6.18l1.81-1.81a2 2 0 0 1 2.11-.45 12.84 12.84 0 0 0 2.81.7A2 2 0 0 1 22 16.92z\"\/><\/svg>\n          <\/div>\n          <div class=\"dc-cf-text\">\n            <strong>Respuesta en menos de 24 horas<\/strong>\n            <span>Nuestro equipo te contacta a la brevedad<\/span>\n          <\/div>\n        <\/div>\n        <div class=\"dc-cf\">\n          <div class=\"dc-cf-icon\">\n            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M4 4h16c1.1 0 2 .9 2 2v12c0 1.1-.9 2-2 2H4c-1.1 0-2-.9-2-2V6c0-1.1.9-2 2-2z\"\/><polyline points=\"22,6 12,13 2,6\"\/><\/svg>\n          <\/div>\n          <div class=\"dc-cf-text\">\n            <strong>contacto@marketingintegral.cl<\/strong>\n            <span>Escr\u00edbenos directamente<\/span>\n          <\/div>\n        <\/div>\n        <div class=\"dc-cf\">\n          <div class=\"dc-cf-icon\">\n            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><rect x=\"3\" y=\"4\" width=\"18\" height=\"18\" rx=\"2\" ry=\"2\"\/><line x1=\"16\" y1=\"2\" x2=\"16\" y2=\"6\"\/><line x1=\"8\" y1=\"2\" x2=\"8\" y2=\"6\"\/><line x1=\"3\" y1=\"10\" x2=\"21\" y2=\"10\"\/><\/svg>\n          <\/div>\n          <div class=\"dc-cf-text\">\n            <strong>Diagn\u00f3stico sin costo<\/strong>\n            <span>Agenda directamente en nuestro calendario<\/span>\n          <\/div>\n        <\/div>\n      <\/div>\n\n      <div class=\"dc-reveal d2\">\n        <div class=\"dc-form\">\n          <div class=\"dc-form-row\">\n            <div class=\"dc-fg\">\n              <label for=\"dc-nombre\">Nombre completo *<\/label>\n              <input type=\"text\" id=\"dc-nombre\" placeholder=\"Tu nombre\" required>\n            <\/div>\n            <div class=\"dc-fg\">\n              <label for=\"dc-telefono\">Tel\u00e9fono<\/label>\n              <input type=\"tel\" id=\"dc-telefono\" placeholder=\"+56 9 XXXX XXXX\">\n            <\/div>\n          <\/div>\n          <div class=\"dc-fg\">\n            <label for=\"dc-email\">Correo electr\u00f3nico *<\/label>\n            <input type=\"email\" id=\"dc-email\" placeholder=\"tu@empresa.cl\" required>\n          <\/div>\n          <div class=\"dc-fg\">\n            <label for=\"dc-necesidad\">\u00bfCu\u00e1l es tu principal necesidad?<\/label>\n            <select id=\"dc-necesidad\">\n              <option value=\"\">Selecciona una opci\u00f3n<\/option>\n              <option>Diagn\u00f3stico comercial avanzado<\/option>\n              <option>Optimizaci\u00f3n de procesos y CRM<\/option>\n              <option>Entrenamiento de equipos de ventas<\/option>\n              <option>Estrategias de fidelizaci\u00f3n y LTV<\/option>\n              <option>M\u00e9tricas, dashboards y mejora continua<\/option>\n              <option>Soluci\u00f3n integral completa<\/option>\n            <\/select>\n          <\/div>\n          <div class=\"dc-fg\">\n            <label for=\"dc-mensaje\">\u00bfQu\u00e9 quieres lograr? *<\/label>\n            <textarea id=\"dc-mensaje\" placeholder=\"Cu\u00e9ntanos tu desaf\u00edo comercial actual y qu\u00e9 resultado esperas...\" required><\/textarea>\n          <\/div>\n          <button type=\"button\" class=\"dc-submit\" id=\"dc-submit-btn\">\n            Agenda ahora\n            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"18\" height=\"18\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M5 12h14\"\/><path d=\"m12 5 7 7-7 7\"\/><\/svg>\n          <\/button>\n          <p style=\"font-size:0.72rem; color:var(--text-muted); text-align:center; margin-top:12px;\">Sin compromisos. Respondemos en menos de 24 horas.<\/p>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n<!-- FOOTER -->\n<footer id=\"dc-footer\">\n  <div class=\"dc-wrap\">\n    <div class=\"dc-footer-top\">\n      <div class=\"dc-footer-brand\">\n        <img decoding=\"async\" src=\"https:\/\/marketingintegral.cl\/wp-content\/uploads\/2025\/04\/cropped-LogoMI-130x43.png\" alt=\"Marketing Integral\">\n        <p>Consultor\u00eda estrat\u00e9gica en marketing, automatizaci\u00f3n e inteligencia de negocio para empresas que buscan crecimiento sostenible.<\/p>\n        <a class=\"dc-footer-email\" href=\"mailto:contacto@marketingintegral.cl\">\n          <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"13\" height=\"13\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M4 4h16c1.1 0 2 .9 2 2v12c0 1.1-.9 2-2 2H4c-1.1 0-2-.9-2-2V6c0-1.1.9-2 2-2z\"\/><polyline points=\"22,6 12,13 2,6\"\/><\/svg>\n          contacto@marketingintegral.cl\n        <\/a>\n      <\/div>\n      <div>\n        <p class=\"dc-fh\">Servicios<\/p>\n        <ul class=\"dc-fl\">\n          <li><a href=\"https:\/\/marketingintegral.cl\/marketing-digital-y-automatizacion\">Marketing Digital<\/a><\/li>\n          <li><a href=\"https:\/\/marketingintegral.cl\/desarrollo-comercial-y-experiencia-del-cliente\">Desarrollo Comercial<\/a><\/li>\n          <li><a href=\"https:\/\/marketingintegral.cl\/desarrollo-profesional-y-marca-personal\">Marca Personal<\/a><\/li>\n          <li><a href=\"https:\/\/marketingintegral.cl\/#mi-servicios\">Ver todos<\/a><\/li>\n        <\/ul>\n      <\/div>\n      <div>\n        <p class=\"dc-fh\">Desarrollo Comercial<\/p>\n        <ul class=\"dc-fl\">\n          <li><a href=\"#dc-que\">Diagn\u00f3stico comercial<\/a><\/li>\n          <li><a href=\"#dc-que\">Procesos y CRM<\/a><\/li>\n          <li><a href=\"#dc-que\">Entrenamiento<\/a><\/li>\n          <li><a href=\"#dc-que\">Fidelizaci\u00f3n y LTV<\/a><\/li>\n        <\/ul>\n      <\/div>\n      <div>\n        <p class=\"dc-fh\">Empresa<\/p>\n        <ul class=\"dc-fl\">\n          <li><a href=\"https:\/\/marketingintegral.cl\/nuestra-historia\">Nuestra historia<\/a><\/li>\n          <li><a href=\"https:\/\/marketingintegral.cl\/casos-de-exito\">Casos de \u00e9xito<\/a><\/li>\n          <li><a href=\"https:\/\/marketingintegral.cl\/#mi-metodologia\">Metodolog\u00eda<\/a><\/li>\n          <li><a href=\"https:\/\/marketingintegral.cl\/#mi-impacto\">Nuestro impacto<\/a><\/li>\n          <li><a href=\"#dc-contacto\">Contacto<\/a><\/li>\n        <\/ul>\n      <\/div>\n    <\/div>\n    <div class=\"dc-footer-bottom\">\n      <p class=\"dc-footer-copy\">\u00a9 2026 Marketing Integral. 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