{"id":2073,"date":"2026-06-07T13:48:54","date_gmt":"2026-06-07T13:48:54","guid":{"rendered":"https:\/\/marketingintegral.cl\/?page_id=2073"},"modified":"2026-06-07T16:33:54","modified_gmt":"2026-06-07T16:33:54","slug":"sobre-andres-arce-yanez","status":"publish","type":"page","link":"http:\/\/marketingintegral.cl\/index.php\/sobre-andres-arce-yanez\/","title":{"rendered":"Sobre Andr\u00e9s Arce Y\u00e1\u00f1ez"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"2073\" class=\"elementor elementor-2073\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8kag0n86 elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"8kag0n86\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ksjkfhkj\" data-id=\"ksjkfhkj\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5bfjdu8a elementor-widget elementor-widget-html\" data-id=\"5bfjdu8a\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<!-- OCULTAR HEADER\/FOOTER DEL TEMA WORDPRESS -->\n<style>\nheader, .site-header, #masthead, #header, #site-header,\n.header-area, .page-header, .entry-header, nav.navbar,\n.top-bar, #top-bar, .topbar, .header-main, .header-wrap,\nfooter, .site-footer, #colophon, #footer, #site-footer,\n.footer-area, .footer-wrap, .footer-main,\n#wpadminbar + * ~ header { display: none !important; }\nhtml { margin-top: 0 !important; padding-top: 0 !important; }\nbody { padding-top: 0 !important; margin-top: 0 !important; }\n#page, .site, #content, .hfeed { padding-top: 0 !important; margin-top: 0 !important; }\n#an-nav a{color:#fff!important}#an-nav a:hover{color:rgba(255,255,255,.7)!important}#an-nav.s a{color:#1a3a5c!important}<\/style>\n\n<!-- ============================================================\n     SOBRE ANDR\u00c9S ARCE Y\u00c1\u00d1EZ \u2014 Marketing Integral\n     P\u00e1gina de biograf\u00eda profesional\n     ============================================================ -->\n<style>\n@import url('https:\/\/fonts.googleapis.com\/css2?family=Sora:wght@400;500;600;700;800&family=DM+Sans:ital,opsz,wght@0,9..40,300;0,9..40,400;0,9..40,500;0,9..40,600;1,9..40,400&display=swap');\n*,*::before,*::after{margin:0;padding:0;box-sizing:border-box}\n:root{\n  --primary:#1a5fad;--pl:#2272cc;--pd:#124890;\n  --accent:#f5a623;--ad:#d98f10;\n  --dark:#0d1a2e;--d2:#112240;--mid:#1e3a5f;\n  --body:#3d4f63;--muted:#6b7c93;\n  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strong{color:var(--dark);font-weight:600}\n.about-cards{display:flex;flex-direction:column;gap:16px}\n.about-card{background:var(--surface);border-radius:var(--rl);padding:26px;border:1px solid var(--border);display:flex;align-items:flex-start;gap:16px;transition:var(--t)}\n.about-card:hover{border-color:var(--primary);transform:translateX(4px);box-shadow:var(--s1)}\n.aci{width:44px;height:44px;min-width:44px;border-radius:12px;background:linear-gradient(135deg,var(--primary),var(--pl));display:flex;align-items:center;justify-content:center}\n.aci svg{width:20px;height:20px;color:#fff}\n.act{font-family:var(--fh);font-size:.92rem;font-weight:700;color:var(--dark);margin-bottom:5px}\n.acd{font-size:.82rem;color:var(--muted);line-height:1.65}\n\n\/* PROP\u00d3SITO *\/\n#proposito{padding:100px 0;background:linear-gradient(170deg,var(--dark) 0%,var(--d2) 100%);position:relative;overflow:hidden}\n#proposito::before{content:'';position:absolute;inset:0;background-image:linear-gradient(rgba(26,95,173,.04) 1px,transparent 1px),linear-gradient(90deg,rgba(26,95,173,.04) 1px,transparent 1px);background-size:55px 55px}\n.prop-inner{position:relative;z-index:2}\n.prop-header{text-align:center;max-width:100%;margin:0 auto 48px}\n.prop-header .lbl{justify-content:center}\n.prop-header .ttl{color:#fff}\n.prop-header .sub{color:rgba(255,255,255,.45);margin:14px auto 0}\n.prop-box{background:rgba(255,255,255,.04);border:1px solid rgba(255,255,255,.07);border-radius:var(--rl);padding:40px;text-align:center;max-width:100%;margin:0 auto}\n.prop-box p{font-size:1.05rem;color:rgba(255,255,255,.7);line-height:1.85;margin-bottom:18px}\n.prop-box p:last-child{margin-bottom:0}\n.prop-box em{font-style:normal;background:linear-gradient(90deg,var(--accent) 0%,#ffd280 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cubic-bezier(.4,0,.2,1)}\n.valor-card:hover::after{transform:scaleX(1)}\n.valor-card:hover{transform:translateY(-5px);box-shadow:var(--s3);border-color:transparent}\n.vci{width:50px;height:50px;border-radius:14px;background:linear-gradient(135deg,rgba(26,95,173,.1),rgba(26,95,173,.05));display:flex;align-items:center;justify-content:center;margin-bottom:18px;transition:var(--t)}\n.valor-card:hover .vci{background:linear-gradient(135deg,var(--primary),var(--pl))}\n.vci svg{width:22px;height:22px;color:var(--primary);transition:color var(--t)}\n.valor-card:hover .vci svg{color:#fff}\n.vct{font-family:var(--fh);font-size:.95rem;font-weight:700;color:var(--dark);margin-bottom:10px}\n.vcd{font-size:.82rem;color:var(--muted);line-height:1.7}\n\n\/* INTEGRACIONES *\/\n#integraciones{padding:80px 0;background:var(--surface)}\n.integ-header{text-align:center;margin-bottom:48px}\n.integ-header .lbl{justify-content:center}\n.integ-grid{display:flex;flex-wrap:wrap;gap:16px;justify-content:center;max-width:100%;margin:0 auto}\n.integ-badge{display:inline-flex;align-items:center;gap:8px;background:var(--white);border:1px solid var(--border);color:var(--body);font-size:.85rem;font-weight:600;padding:10px 20px;border-radius:50px;transition:var(--t)}\n.integ-badge:hover{border-color:var(--primary);color:var(--primary);background:rgba(26,95,173,.05)}\n.integ-badge svg{width:16px;height:16px}\n\n\/* CONTACTO *\/\n#an-contacto{padding:100px 0;background:var(--surface)}\n.ct-inner{display:grid;grid-template-columns:1fr 1.2fr;gap:80px;align-items:start}\n.ct-text .ttl{font-size:clamp(1.6rem,3vw,2.2rem)}\n.ct-text p{font-size:.92rem;line-height:1.85;margin-top:14px}\n.ct-items{display:flex;flex-direction:column;gap:12px;margin-top:28px}\n.ct-item{display:flex;align-items:center;gap:10px;font-size:.85rem;color:var(--dark);font-weight:500}\n.ct-item svg{width:16px;height:16px;color:var(--primary);flex-shrink:0}\n.ct-form{background:var(--white);border-radius:var(--rl);padding:40px;border:1px solid var(--border);box-shadow:var(--s2)}\n.form-row{display:grid;grid-template-columns:1fr 1fr;gap:16px}\n.fg{display:flex;flex-direction:column;gap:6px}\n.fg label{font-size:.78rem;font-weight:600;color:var(--dark);text-transform:uppercase;letter-spacing:.06em}\n.fg input,.fg textarea{border:1.5px solid var(--border);border-radius:var(--r);padding:12px 16px;font-size:.88rem;font-family:var(--fb);color:var(--dark);background:var(--white);transition:border-color var(--t);width:100%}\n.fg input:focus,.fg textarea:focus{outline:none;border-color:var(--primary)}\n.fg textarea{resize:vertical;min-height:110px}\n.ct-form .btn-p{width:100%;justify-content:center;margin-top:8px;font-size:1rem;padding:16px}\n.ct-note{font-size:.72rem;color:var(--muted);text-align:center;margin-top:10px}\n\n\/* FOOTER *\/\n.an-footer{background:var(--dark);padding:64px 0 32px}\n.ft{display:grid;grid-template-columns:1.5fr 1fr 1fr 1fr;gap:48px;margin-bottom:48px}\n.fb img{height:36px;margin-bottom:18px;display:block}\n.fb p{font-size:.82rem;color:rgba(255,255,255,.4);line-height:1.7;max-width:280px}\n.fmail{display:inline-flex;align-items:center;gap:8px;color:var(--accent);font-size:.82rem;text-decoration:none;margin-top:8px;transition:opacity var(--t)}\n.fmail:hover{opacity:.8}\n.fh{font-family:var(--fh);font-size:.78rem;font-weight:700;color:#fff;text-transform:uppercase;letter-spacing:.1em;margin-bottom:18px}\n.fl{list-style:none}\n.fl li{margin-bottom:10px}\n.fl a{font-size:.82rem;color:rgba(255,255,255,.4);text-decoration:none;transition:color var(--t)}\n.fl a:hover{color:var(--accent)}\n.fbot{padding-top:28px;border-top:1px solid rgba(255,255,255,.07);display:flex;align-items:center;justify-content:space-between;flex-wrap:wrap;gap:12px}\n.fcp{font-size:.78rem;color:rgba(255,255,255,.3)}\n\n\/* REVEAL *\/\n.r{opacity:0;transform:translateY(24px);transition:opacity .65s ease,transform .65s ease}\n.r.visible{opacity:1;transform:none}\n.d1{transition-delay:.1s}.d2{transition-delay:.2s}.d3{transition-delay:.3s}.d4{transition-delay:.4s}\n\n\/* RESPONSIVE *\/\n@media(max-width:1024px){\n  .about-grid,.ct-inner{grid-template-columns:1fr;gap:48px}\n  .valor-grid{grid-template-columns:1fr 1fr}\n}\n@media(max-width:768px){\n  .nm{display:none}\n  .valor-grid{grid-template-columns:1fr}\n  .form-row{grid-template-columns:1fr}\n  .ft{grid-template-columns:1fr 1fr;gap:32px}\n}\n@media(max-width:480px){\n  .ft{grid-template-columns:1fr}\n  .fbot{flex-direction:column;text-align:center}\n}\n<\/style>\n\n<div id=\"an-page\">\n\n<!-- NAV -->\n<nav id=\"an-nav\" role=\"navigation\">\n  <div class=\"w ni\">\n    <a class=\"nl\" href=\"https:\/\/marketingintegral.cl\">\n      <img decoding=\"async\" src=\"https:\/\/marketingintegral.cl\/wp-content\/uploads\/2025\/04\/cropped-LogoMI-130x43.png\" alt=\"Marketing Integral\">\n    <\/a>\n    <ul class=\"nm\" id=\"an-nm\">\n      <li><a href=\"https:\/\/marketingintegral.cl\/#mi-servicios\">Servicios<\/a><\/li>\n      <li><a href=\"https:\/\/marketingintegral.cl\/#mi-metodologia\">Metodolog\u00eda<\/a><\/li>\n      <li><a href=\"https:\/\/marketingintegral.cl\/#mi-nosotros\">Nosotros<\/a><\/li>\n      <li><a href=\"https:\/\/marketingintegral.cl\/#mi-impacto\">Nuestro impacto<\/a><\/li>\n      <li><a class=\"nc\" href=\"https:\/\/meet.brevo.com\/marketingintegral\/levantamiento-de-necesidades-meet-and-greet\" target=\"_blank\" rel=\"noopener\">Agendar reuni\u00f3n<\/a><\/li>\n    <\/ul>\n  <\/div>\n<\/nav>\n\n<!-- HERO -->\n<section id=\"an-hero\">\n  <div class=\"hbg\"><\/div><div class=\"hgrid\"><\/div>\n  <div class=\"w\">\n    <div class=\"hc\">\n      <div class=\"bc\">\n        <a href=\"https:\/\/marketingintegral.cl\">Inicio<\/a>\n        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><polyline points=\"9 18 15 12 9 6\"\/><\/svg>\n        <span>Sobre Andr\u00e9s<\/span>\n      <\/div>\n      <div class=\"hbadge\"><div class=\"dot\"><\/div>Consultor estrat\u00e9gico<\/div>\n      <h1 class=\"htitle\">Andr\u00e9s Arce Y\u00e1\u00f1ez<br><em>Estrategia, innovaci\u00f3n<br>y transformaci\u00f3n digital<\/em><\/h1>\n      <p class=\"hsub\">Consultor estrat\u00e9gico con experiencia en gesti\u00f3n universitaria, docencia y desarrollo comercial. Especializado en marketing estrat\u00e9gico, automatizaci\u00f3n digital y transformaci\u00f3n organizacional.<\/p>\n      <div class=\"ha\">\n        <a href=\"#an-contacto\" class=\"btn-p\">\n          <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><rect x=\"3\" y=\"4\" width=\"18\" height=\"18\" rx=\"2\"\/><line x1=\"16\" y1=\"2\" x2=\"16\" y2=\"6\"\/><line x1=\"8\" y1=\"2\" x2=\"8\" y2=\"6\"\/><line x1=\"3\" y1=\"10\" x2=\"21\" y2=\"10\"\/><\/svg>\n          Agendar reuni\u00f3n\n        <\/a>\n        <a href=\"https:\/\/www.linkedin.com\/in\/andresarcey\/\" target=\"_blank\" class=\"btn-o\">Ver LinkedIn<\/a>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n<!-- SOBRE ANDR\u00c9S -->\n<section id=\"andres-about\">\n  <div class=\"w\">\n    <div class=\"about-grid\">\n      <div class=\"about-cards r\">\n        <div class=\"about-card\">\n          <div class=\"aci\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><path d=\"M3 9l9-7 9 7v11a2 2 0 0 1-2 2H5a2 2 0 0 1-2-2z\"\/><polyline points=\"9 22 9 12 15 12 15 22\"\/><\/svg><\/div>\n          <div><div class=\"act\">Universidad de Concepci\u00f3n<\/div><div class=\"acd\">Direcci\u00f3n de Postgrado \u2014 Admisi\u00f3n comercial, CRM ActiveCampaign y automatizaci\u00f3n de marketing institucional.<\/div><\/div>\n        <\/div>\n        <div class=\"about-card\">\n          <div class=\"aci\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><path d=\"M2 3h6a4 4 0 0 1 4 4v14a3 3 0 0 0-3-3H2z\"\/><path d=\"M22 3h-6a4 4 0 0 0-4 4v14a3 3 0 0 1 3-3h7z\"\/><\/svg><\/div>\n          <div><div class=\"act\">Docencia Universitaria<\/div><div class=\"acd\">Cursos de marketing B2B, B2C y marca personal. Formaci\u00f3n orientada a estrategia comercial y transformaci\u00f3n digital.<\/div><\/div>\n        <\/div>\n        <div class=\"about-card\">\n          <div class=\"aci\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><polyline points=\"22 12 18 12 15 21 9 3 6 12 2 12\"\/><\/svg><\/div>\n          <div><div class=\"act\">Marketing Integral<\/div><div class=\"acd\">CEO & Consultor Estrat\u00e9gico. Gobierno del funnel, transformaci\u00f3n digital y marketing conductual para organizaciones.<\/div><\/div>\n        <\/div>\n      <\/div>\n      <div class=\"about-text r\">\n        <span class=\"lbl\">Trayectoria profesional<\/span>\n        <h2 class=\"ttl\">Experiencia en gesti\u00f3n, innovaci\u00f3n y transformaci\u00f3n<\/h2>\n        <p>Ingeniero en Administraci\u00f3n con especializaci\u00f3n en Marketing y Gesti\u00f3n Comercial. Mi trayectoria combina experiencia ejecutiva en instituciones de educaci\u00f3n superior, docencia universitaria y consultor\u00eda estrat\u00e9gica para empresas de diversos sectores.<\/p>\n        <p><strong>En la Universidad de Concepci\u00f3n,<\/strong> lidera la admisi\u00f3n comercial en Postgrado, optimizando procesos de captaci\u00f3n, gesti\u00f3n de CRM con ActiveCampaign, automatizaci\u00f3n de marketing y mejora continua de la experiencia de postulantes. Integra estrategia, tecnolog\u00eda y an\u00e1lisis de datos para potenciar resultados institucionales.<\/p>\n        <p><strong>Como docente,<\/strong> dicta cursos en marketing (B2B y B2C) y marca personal, manteniendo conexi\u00f3n directa con tendencias e innovaci\u00f3n.<\/p>\n        <div style=\"margin-top:28px\">\n          <a href=\"#an-contacto\" class=\"btn-p\" style=\"background:var(--primary);box-shadow:0 4px 20px rgba(26,95,173,.3)\">\n            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"16\" height=\"16\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M5 12h14\"\/><path d=\"m12 5 7 7-7 7\"\/><\/svg>\n            Conectemos\n          <\/a>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n<!-- PROP\u00d3SITO PROFESIONAL -->\n<section id=\"proposito\">\n  <div class=\"w prop-inner\">\n    <div class=\"prop-header r\">\n      <span class=\"lbl\">Mi prop\u00f3sito<\/span>\n      <h2 class=\"ttl\">Ayudar a organizaciones a crecer con decisiones fundamentadas<\/h2>\n    <\/div>\n    <div class=\"prop-box r d1\">\n      <p>Creo que las organizaciones obtienen mejores resultados cuando logran alinear <em>estrategia, personas, procesos y tecnolog\u00eda.<\/em><\/p>\n      <p>Mi trabajo busca transformar informaci\u00f3n en decisiones y decisiones en resultados concretos, medibles y sostenibles en el tiempo.<\/p>\n    <\/div>\n  <\/div>\n<\/section>\n\n<!-- PROPUESTA DE VALOR -->\n<section id=\"valor\">\n  <div class=\"w\">\n    <div class=\"valor-header r\">\n      <span class=\"lbl\">Mi propuesta<\/span>\n      <h2 class=\"ttl\">C\u00f3mo agrego valor<\/h2>\n      <p class=\"sub\">Una combinaci\u00f3n de experiencia ejecutiva, acad\u00e9mica y consultiva para enfrentar desaf\u00edos de crecimiento y transformaci\u00f3n.<\/p>\n    <\/div>\n    <div class=\"valor-grid\">\n      <div class=\"valor-card r d1\">\n        <div class=\"vci\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M17 21v-2a4 4 0 0 0-4-4H5a4 4 0 0 0-4 4v2\"\/><circle cx=\"9\" cy=\"7\" r=\"4\"\/><path d=\"M23 21v-2a4 4 0 0 0-3-3.87\"\/><path d=\"M16 3.13a4 4 0 0 1 0 7.75\"\/><\/svg><\/div>\n        <p class=\"vct\">Experiencia Integral<\/p>\n        <p class=\"vcd\">Gesti\u00f3n universitaria, consultor\u00eda y docencia convergentes en una visi\u00f3n \u00fanica.<\/p>\n      <\/div>\n      <div class=\"valor-card r d2\">\n        <div class=\"vci\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><line x1=\"18\" y1=\"20\" x2=\"18\" y2=\"10\"\/><line x1=\"12\" y1=\"20\" x2=\"12\" y2=\"4\"\/><line x1=\"6\" y1=\"20\" x2=\"6\" y2=\"14\"\/><\/svg><\/div>\n        <p class=\"vct\">Visi\u00f3n Estrat\u00e9gica<\/p>\n        <p class=\"vcd\">Orientaci\u00f3n a resultados y ejecuci\u00f3n disciplinada en cada proyecto.<\/p>\n      <\/div>\n      <div class=\"valor-card r d3\">\n        <div class=\"vci\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><circle cx=\"12\" cy=\"12\" r=\"3\"\/><path d=\"M12 1v4M12 19v4M4.22 4.22l2.83 2.83M16.95 16.95l2.83 2.83M1 12h4M19 12h4M4.22 19.78l2.83-2.83M16.95 7.05l2.83-2.83\"\/><\/svg><\/div>\n        <p class=\"vct\">Especializaci\u00f3n Digital<\/p>\n        <p class=\"vcd\">Marketing estrat\u00e9gico, CRM y automatizaci\u00f3n como fortalezas transversales.<\/p>\n      <\/div>\n      <div class=\"valor-card r d1\">\n        <div class=\"vci\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M21 16V8a2 2 0 0 0-1-1.73l-7-4a2 2 0 0 0-2 0l-7 4A2 2 0 0 0 3 8v8a2 2 0 0 0 1 1.73l7 4a2 2 0 0 0 2 0l7-4A2 2 0 0 0 21 16z\"\/><\/svg><\/div>\n        <p class=\"vct\">Enfoque Sist\u00e9mico<\/p>\n        <p class=\"vcd\">Integraci\u00f3n de an\u00e1lisis, estrategia y acci\u00f3n en proyectos complejos.<\/p>\n      <\/div>\n      <div class=\"valor-card r d2\">\n        <div class=\"vci\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><polyline points=\"20 6 9 17 4 12\"\/><\/svg><\/div>\n        <p class=\"vct\">Innovaci\u00f3n Constante<\/p>\n        <p class=\"vcd\">Adopci\u00f3n de herramientas y metodolog\u00edas para generar ventajas competitivas.<\/p>\n      <\/div>\n      <div class=\"valor-card r d3\">\n        <div class=\"vci\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M12 22s8-4 8-10V5l-8-3-8 3v7c0 6 8 10 8 10z\"\/><\/svg><\/div>\n        <p class=\"vct\">Acompa\u00f1amiento Cercano<\/p>\n        <p class=\"vcd\">Relaci\u00f3n personalizada y comprometida con el \u00e9xito de cada organizaci\u00f3n.<\/p>\n      <\/div>\n    <\/div>\n  <\/div>\n<\/section>\n\n<!-- PLATAFORMAS -->\n<section id=\"integraciones\">\n  <div class=\"w\">\n    <div class=\"integ-header r\">\n      <span class=\"lbl\">Especializaci\u00f3n<\/span>\n      <h2 class=\"ttl\" style=\"text-align:center\">Plataformas y herramientas<\/h2>\n    <\/div>\n    <div class=\"integ-grid r\">\n      <span class=\"integ-badge\" style=\"border-color:rgba(26,95,173,.3)!important;background:rgba(26,95,173,.05)!important;color:var(--primary)!important;font-weight:700!important\">\n        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><polyline points=\"22 12 18 12 15 21 9 3 6 12 2 12\"\/><\/svg>\n        ActiveCampaign\n      <\/span>\n      <span class=\"integ-badge\">HubSpot CRM<\/span>\n      <span class=\"integ-badge\">Google Analytics<\/span>\n      <span class=\"integ-badge\">Zapier<\/span>\n      <span class=\"integ-badge\">WordPress<\/span>\n      <span class=\"integ-badge\">Google Ads<\/span>\n      <span class=\"integ-badge\">Meta Ads<\/span>\n      <span class=\"integ-badge\">Email Marketing<\/span>\n      <span class=\"integ-badge\">Salesforce<\/span>\n    <\/div>\n  <\/div>\n<\/section>\n\n<!-- CONTACTO -->\n<section id=\"an-contacto\">\n  <div class=\"w\">\n    <div class=\"ct-inner\">\n      <div class=\"ct-text r\">\n        <span class=\"lbl\">Conectemos<\/span>\n        <h2 class=\"ttl\">\u00bfListo para transformar tu organizaci\u00f3n?<\/h2>\n        <p>Cada empresa enfrenta desaf\u00edos \u00fanicos. Te propongo una conversaci\u00f3n para entender tu situaci\u00f3n actual y explorar c\u00f3mo podemos trabajar juntos en tu crecimiento.<\/p>\n        <div class=\"ct-items\">\n          <div class=\"ct-item\">\n            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><polyline points=\"20 6 9 17 4 12\"\/><\/svg>\n            Diagn\u00f3stico inicial personalizado\n          <\/div>\n          <div class=\"ct-item\">\n            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><polyline points=\"20 6 9 17 4 12\"\/><\/svg>\n            Respuesta r\u00e1pida y comprometida\n          <\/div>\n          <div class=\"ct-item\">\n            <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><polyline points=\"20 6 9 17 4 12\"\/><\/svg>\n            Enfoque pr\u00e1ctico y orientado a resultados\n          <\/div>\n          <div class=\"ct-item\">\n            <a href=\"https:\/\/www.linkedin.com\/in\/andresarcey\/\" target=\"_blank\" style=\"color:var(--primary);text-decoration:none;font-weight:600\">Conectar en LinkedIn \u2192<\/a>\n          <\/div>\n        <\/div>\n      <\/div>\n      <div class=\"ct-form r d2\">\n        <h3 style=\"font-family:var(--fh);font-size:1.1rem;font-weight:700;color:var(--dark);margin-bottom:24px\">Iniciemos una conversaci\u00f3n<\/h3>\n        <div class=\"form-row\">\n          <div class=\"fg\"><label for=\"an-nombre\">Nombre<\/label><input type=\"text\" id=\"an-nombre\" placeholder=\"Tu nombre\"><\/div>\n          <div class=\"fg\"><label for=\"an-empresa\">Empresa<\/label><input type=\"text\" id=\"an-empresa\" placeholder=\"Nombre de la empresa\"><\/div>\n        <\/div>\n        <div class=\"fg\" style=\"margin-top:16px\"><label for=\"an-email\">Email<\/label><input type=\"email\" id=\"an-email\" placeholder=\"tu@empresa.cl\"><\/div>\n        <div class=\"fg\" style=\"margin-top:16px\"><label for=\"an-msg\">\u00bfEn qu\u00e9 podemos ayudarte?<\/label><textarea id=\"an-msg\" placeholder=\"Cu\u00e9ntanos tu desaf\u00edo\u2026\"><\/textarea><\/div>\n        <button type=\"button\" class=\"btn-p ct-form-btn\" onclick=\"alert('Gracias. 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Transformamos decisiones en resultados sostenibles.<\/p>\n        <a class=\"fmail\" href=\"mailto:contacto@marketingintegral.cl\">\n          <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M4 4h16c1.1 0 2 .9 2 2v12c0 1.1-.9 2-2 2H4c-1.1 0-2-.9-2-2V6c0-1.1.9-2 2-2z\"\/><polyline points=\"22,6 12,13 2,6\"\/><\/svg>\n          contacto@marketingintegral.cl\n        <\/a>\n      <\/div>\n      <div>\n        <p class=\"fh\">Servicios<\/p>\n        <ul class=\"fl\">\n          <li><a href=\"https:\/\/marketingintegral.cl\/crm-inteligente\">CRM Inteligente<\/a><\/li>\n          <li><a href=\"https:\/\/marketingintegral.cl\/marketing-digital-y-automatizacion\">Marketing Digital<\/a><\/li>\n          <li><a href=\"https:\/\/marketingintegral.cl\/desarrollo-comercial\">Desarrollo Comercial<\/a><\/li>\n        <\/ul>\n      <\/div>\n      <div>\n        <p class=\"fh\">Sobre nosotros<\/p>\n        <ul class=\"fl\">\n          <li><a href=\"https:\/\/marketingintegral.cl\">Inicio<\/a><\/li>\n          <li><a href=\"https:\/\/marketingintegral.cl\/nuestra-historia\">Nuestra historia<\/a><\/li>\n          <li><a href=\"#an-contacto\">Contacto<\/a><\/li>\n        <\/ul>\n      <\/div>\n      <div>\n        <p class=\"fh\">Conecta<\/p>\n        <ul class=\"fl\">\n          <li><a href=\"https:\/\/www.linkedin.com\/in\/andresarcey\/\" target=\"_blank\">LinkedIn personal<\/a><\/li>\n          <li><a href=\"https:\/\/www.linkedin.com\/company\/marketing-integral-chile\/\">Marketing Integral<\/a><\/li>\n          <li><a href=\"https:\/\/marketingintegral.cl\">marketingintegral.cl<\/a><\/li>\n        <\/ul>\n      <\/div>\n    <\/div>\n    <div class=\"fbot\">\n      <p class=\"fcp\">\u00a9 2026 Marketing Integral. 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