Privacy Policy

1. Data controller

The controller responsible for personal data collected through the marketingintegral.cl website is:

2. Data we collect

Marketing Integral collects the following types of personal data:

• Identification data: first name, last name, role, and company.
• Contact data: email address and telephone number.
• Browsing data: IP address, browser type, pages visited, time spent, and traffic source (through cookies and Google Analytics 4).
• Interaction data: email opens, link clicks, and website behavior (through ActiveCampaign).
• Message content: information voluntarily provided by users in contact forms.

We do not collect sensitive data as defined by Article 2 of Law 19.628 (racial origin, political opinions, religious beliefs, health, or sex life).

3. Purpose of processing

Collected personal data is used exclusively for the following purposes:

• Respond to inquiries and requests submitted through the website contact forms.
• Send marketing communications related to Marketing Integral services (newsletters, offers, and resources) when the user has given explicit consent.
• Manage commercial relationships with current and prospective clients through the ActiveCampaign CRM platform.
• Analyze browsing behavior to improve user experience and campaign effectiveness.
• Comply with applicable legal obligations.

4. Legal basis for processing

Personal data is processed on the following legal bases:

• Consent: when a user completes a form or subscribes to communications, they expressly consent to the processing of their data as described.
• Legitimate interest: for analyzing browsing data to improve service and website security.
• Performance of a contract: when processing is necessary to provide contracted services.

5. Data retention

Personal data is retained only for the time strictly necessary to fulfill the purpose for which it was collected:

• Contact and CRM data: while the active commercial relationship lasts and for an additional two years for commercial management purposes.
• Browsing data (cookies): according to each cookie's validity period (see the Cookies section).
• Emails and communications: while the user maintains an active subscription. After unsubscribing, data is deleted within 30 days.

Once these periods expire, data is securely deleted or anonymized.

6. Sharing data with third parties

Marketing Integral does not sell, rent, or transfer personal data to third parties for those parties' own commercial purposes.

Data may be shared exclusively with the following service providers, which act as data processors under confidentiality agreements:

• ActiveCampaign: CRM and marketing automation platform. View its privacy policy.
• Google (Analytics 4 and Ads): web analytics and campaign management. View its privacy policy.
• Brevo (Sendinblue): meeting scheduling platform.
• Meta Platforms: advertising campaign management on Facebook and Instagram.

Data will never be transferred outside the context described without prior notice to the user.

7. Your rights

Under Law 19.628, data subjects have the following rights regarding their personal data held by Marketing Integral:

• Access: learn what personal data we have stored about you.
• Rectification: request correction of inaccurate or outdated data.
• Erasure: request deletion of your data when it is no longer necessary for the purpose for which it was collected.
• Objection: object to processing of your data for direct marketing purposes.
• Withdrawal of consent: withdraw consent at any time without affecting the lawfulness of processing carried out before withdrawal.

To exercise any of these rights, email contacto@marketingintegral.cl with the subject "Data rights" and a copy of your identity document. We will respond within a maximum of 10 business days.

To unsubscribe from email communications, use the "Unsubscribe" link at the bottom of each email sent by Marketing Integral.

8. Cookies

The website marketingintegral.cl uses cookies and similar technologies to improve user experience and analyze traffic. The types of cookies used are:

• Essential cookies: necessary for basic website operation. They cannot be disabled.
• Analytics cookies: Google Analytics 4 to measure browsing behavior anonymously. Validity: up to two years.
• Marketing cookies: Google Ads and Meta Pixel to measure advertising campaign effectiveness. Validity: up to 90 days.
• CRM cookies: ActiveCampaign to track interactions of registered contacts with the website. Validity: according to campaign settings.

You can manage cookies through your browser settings. Disabling certain cookies may affect website functionality.

9. Data security

Marketing Integral implements appropriate technical and organizational measures to protect personal data against unauthorized access, loss, destruction, or improper disclosure, including:

• Encrypted transmission through HTTPS (SSL/TLS).
• Restricted access to personal data for authorized personnel with a need to know.
• Confidentiality agreements with all providers processing data on behalf of Marketing Integral.
• Periodic review of security procedures.

If a security breach affects personal data, we will notify affected parties within the periods required by applicable law.

10. Contact and complaints

For any question, request to exercise your rights, or complaint related to the processing of your personal data, you can contact us at:

If you believe that your data is not being processed in accordance with applicable law, you have the right to file a complaint with the competent authority in Chile: the Transparency Council (consejotransparencia.cl).

Marketing Integral reserves the right to update this Privacy Policy at any time. The current version will always be available on this page with its last-updated date.