Strategic Consultant

Andrés Arce Yáñez

Strategy, innovation
and digital transformation

Strategic consultant with experience in university management, teaching, and business development. Specialized in strategic marketing, digital automation, and organizational transformation.

Scroll
Andrés Arce Yáñez
Strategic Consultant & CEO
10+
Years of experience
3
Leading institutions
B2B
Commercial specialization
CRM
ActiveCampaign expert
Universidad de Concepción — Dirección de Postgrado
Docente universitario — Marketing B2B, B2C y Personal Branding
CEO Marketing Integral — Strategic consulting
Administration Engineer · Marketing and Commercial Management
Professional track record

Experience in management, innovation, and transformation

Administration engineer specialized in Marketing and Commercial Management. My track record combines executive experience in higher-education institutions, university teaching, and strategic consulting for companies across diverse sectors.

At the University of Concepción, I lead commercial admissions for graduate programs, optimizing acquisition processes, ActiveCampaign CRM management, marketing automation, and continuous improvement of the applicant experience. I integrate strategy, technology, and data analysis to strengthen institutional results.

As a lecturer, I teach courses in marketing (B2B and B2C) and personal branding, maintaining a direct connection with trends and innovation.

Let’s connect
My purpose

Helping organizations grow through informed decisions

I believe organizations achieve better results when they align strategy, people, processes, and technology.

My work aims to turn information into decisions and decisions into concrete, measurable, sustainable results.

My approach

How I add value

A combination of executive, academic, and consulting experience to address growth and transformation challenges.

Integrated experience
University management, consulting, and teaching converging in one perspective.
Strategic vision
Results orientation and disciplined execution in every project.
Digital specialization
Strategic marketing, CRM, and automation as cross-functional strengths.
Systems approach
Integration of analysis, strategy, and action in complex projects.
Continuous innovation
Adoption of tools and methodologies to create competitive advantages.
Close support
A personalized relationship committed to every organization’s success.
Specialization

Platforms and tools

ActiveCampaign HubSpot CRM Google Analytics Zapier WordPress Google Ads Meta Ads Email Marketing Salesforce
Let’s connect

Ready to transform your organization?

Every company faces unique challenges. I invite you to start a conversation so we can understand your current situation and explore how we can work together on your growth.

  • Personalized initial diagnosis
  • Fast, committed response
  • Practical, results-oriented approach
Conectar en LinkedIn →

Let’s start a conversation

No spam. Your information is confidential.

🇨🇱 ES 🇺🇸 EN