Is your investment properly distributed?
We review channel mix, costs, and budget reallocation opportunities.
Strategic marketing audit
Are you investing in marketing without knowing what is working?
We independently evaluate your strategy, agencies, campaigns, SEO, funnels, CRM, analytics, and budget to determine what is working, what needs correction, and where real growth opportunities exist.
- Independent
- Confidential
- Data-driven
- ROI-focused
“
The problem is not how much you invest in marketing. The problem is not knowing whether that investment is being used correctly.
Management’s challenge
Investing in marketing does not necessarily mean doing good marketing
Many organizations already have agencies, campaigns, CRM, and tools. The question is whether all that effort is generating the greatest possible return.
Is your agency executing what you need?
We compare contracted scope, deliverables, implementation quality, and results.
Are you measuring business outcomes or activity?
We separate clicks and impressions from leads, CAC, pipeline, revenue, and expected return.
Is there a structured process?
We evaluate the entire journey from acquisition to opportunity and sale.
Are you building organic demand?
We review whether positioning reduces dependence on constant advertising investment.
Are leads converting?
We audit capture, follow-up, automation, and the connection between marketing and sales.
The proposal
An independent second opinion on your marketing
Marketing Integral analyzes your commercial and marketing ecosystem from a strategic, technological, and financial perspective. We do not evaluate campaigns alone: we analyze how marketing contributes to demand, opportunities, conversion, pipeline, and revenue.
- Generate demand
- Increase conversion
- Reduce CAC
- Improve productivity
- Strengthen positioning
- Build pipeline
“We do not seek to replace your agency or team. We objectively evaluate whether strategy, execution, investment, and metrics are aligned with business objectives.
Holistic view
We evaluate your marketing holistically
Nine connected dimensions to understand what works, where inefficiencies arise, and which capabilities are missing for growth.
Strategy
Objectives, segments, ICP, value proposition, positioning, and commercial priorities.
- ICP
- Segments
- Positioning
Budget
Investment allocation, media mix, efficiency, CAC, return, and resource reallocation.
- Media mix
- CAC
- ROI
Paid Media
Google Ads, Meta Ads, and LinkedIn Ads: structure, segmentation, creative assets, and conversions.
- Google Ads
- Meta Ads
- ROAS
SEO
Technical SEO, keywords, architecture, content, authority, positioning, and competition.
- Keywords
- Content
- Authority
Funnel
Traffic → Lead → MQL → SQL → Opportunity → Sale → Retention. We identify leaks and opportunities.
- Conversion
- Handoff
- Pipeline
Web & CRO
UX, landing pages, navigation, CTAs, forms, speed, and mobile experience.
- UX
- CTA
- Mobile
CRM & Automation
Capture, nurturing, lead scoring, follow-up, and sales integration.
- CRM
- Nurturing
- Scoring
Analytics & KPIs
GA4, Tag Manager, Search Console, dashboards, attribution, tracking, and reporting.
- GA4
- Tracking
- Dashboards
Marketing + Sales
Lead quality, response times, commercial conversion, pipeline, and revenue attribution.
- SLA
- Pipeline
- Revenue
Agency audit
Is your agency really generating the value you expect?
An agency can increase traffic, impressions, or followers without necessarily improving commercial results.
Activity metrics
They are useful for understanding reach and execution, but alone they do not explain the value created for the business.
- Impressions
- Reach
- Followers
- Clicks
- Sessions
Business metrics
These allow you to evaluate efficiency, commercial contribution, and return on investment.
- Leads and conversion rate
- CAC and ROAS
- Pipeline
- Revenue
- CLTV
Activity matters. Results matter more.
Marketing Health Score
Understand the real state of your marketing ecosystem
An executive view to quickly identify strengths, gaps, and priorities.
Illustrative assessment by dimension
Strategy
74/100
Paid Media
62/100
SEO
38/100
Funnel
45/100
CRM
29/100
Analytics
53/100
CRO
41/100
Governance
68/100
Illustrative example. The final score is built from evidence, access, and each organization’s context.
Decision framework
From audit to concrete decisions
The assessment does not end with a report: it provides practical criteria for allocating resources and managing performance.
Maintain
What works correctly and creates demonstrable value.
Optimize
What can produce greater returns with specific adjustments.
Correct
Problems that affect performance or create leaks.
Eliminate
Investments and activities without sufficient return.
Implement
Capabilities that do not currently exist.
Deliverables
What you will receive
Executive information, actionable findings, and a prioritized implementation plan.
Executive diagnosis
Current state of the marketing ecosystem and its main implications.
Investment audit
Assessment of budget, channels, efficiency, and reallocation opportunities.
Agency or team assessment
Independent analysis of execution, capabilities, and scope fulfillment.
Marketing Health Score
Maturity score by dimension, with visible strengths and gaps.
GAP Analysis
Comparison between the current situation and the recommended state for the business.
Quick Wins
Priority actions to capture value in the short term.
Roadmap 30–60–90
Implementation plan ordered by impact, effort, and dependencies.
Recommended KPIs
Indicators management should monitor periodically.
Executive presentation
Session to discuss results, decisions, and next steps.
Methodology
A simple process to reach a clear plan
We combine strategic review, technical analysis, and commercial perspective to build prioritized recommendations.
01
Discovery
Review of strategy, information, access, suppliers, and tools.
02
Audit
Technical, strategic, commercial, and financial analysis.
03
Diagnosis
Identification of gaps, risks, and improvement opportunities.
04
Roadmap
Prioritization of recommendations for the next 90 days.
Who it is for
Designed for companies that need greater control over their marketing
Companies working with one or more agencies.
Organizations that have increased their marketing investment.
Management teams without clarity on the return achieved.
Companies with low digital conversion.
Organizations that generate leads but not enough sales.
Companies that need to validate their strategy before increasing budget.
Organizations that want to integrate marketing and sales.
Management teams that need an independent second opinion.
Independence before execution
What we do not do
The audit is not designed to justify the later sale of unnecessary campaigns or services. Our priority is to objectively identify what the organization needs.
The criterion is always the same: business impact and expected return.
Maintain the current agency
Adjust its scope
Reallocate budget
Strengthen internal capabilities
Implement tools
Change providers
Stop actions without return
Build new capabilities
After the audit
You decide how to implement
The organization can implement the recommendations internally, with current providers, or request support from Marketing Integral. There is no obligation to hire subsequent stages.
AuditFocused, independent diagnosis.
AdvisoryPeriodic strategic support.
GovernanceAgency, budget, and KPI oversight.
TransformationImplementation of prioritized capabilities.
Make informed decisions
Before investing more in marketing, make sure you are investing correctly
Get an independent assessment of your strategy, budget, agency, channels, and results.
✓Confidential
✓Independent
✓No implementation obligation